AirAsia MOVE Unveils Dynamic Rebranding: Pioneering the Future of Travel Innovation
- New UI & UX for a better experience for app users
- Introducing app-exclusive pricing effective 28 March
- Travel subscription to be launched – Asean International Pass
- Exclusive deals on Flight + Hotel
BANGKOK, 15 MARCH – AirAsia MOVE, formerly known as airasia Superapp is reintroducing itself in Thailand as a key player in the travel industry, with a transformative redesign of its app & brand color, complemented by a new business strategy to further propel AirAsia MOVE as an OTA (online travel agent) platform.
App Redesign & New Green Color Scheme
The redesigned AirAsia MOVE app aims to enhance user experience, and the new green color scheme showcases the vibrance of AirAsia MOVE’s brand personality – the energy, liveliness and motion of moving people across the globe through an all-in-one travel app.
App-exclusive Pricing
As part of the new app experience, AirAsia MOVE will introduce app-exclusive pricing effective 28th March. This strategy offers travelers better value for their money when they book via the app instead of the website, along with a host of other compelling benefits such as the ability to book flights and hotels together for a lower price.
Nadia Omer, CEO of AirAsia MOVE said, “With app-exclusive pricing, travelers not only enjoy cost-effective options but also gain access to tailored offers and personalized recommendations, fostering a more rewarding and seamless journey from start to finish. Whether it’s discounted fares, special promotions, or exclusive packages, the app serves as a gateway to greater savings for travelers.”
Asean International Pass
The Asean International Pass product which will reshape the way travelers explore the Asean region, offers international flight redemptions and truly embodies flexibility, convenience and unrivaled value, especially to frequent flyers. This unique & innovative product will be available publicly from 25th March onwards, so stay tuned to the AirAsia MOVE app on the full details of this innovative travel product!
Exclusive Deals on ‘Flight+Hotel’
Our Flight+Hotel package offers special pricing that is more valued when booked together. And we would like to announce a special package in anticipation of the upcoming Songkran! Book return flights + 3D/2N accommodation via AirAsia MOVE across Thailand with prices starting only from 2,200THB per person with an additional 750THB discount* with the promo code ‘COMBO’.
The booking period is from now until 25 March 2024, for the travel period from 19 March – 30 November 2024.
AirAsia MOVE part of Visa Olympics Games Paris 2024 campaign through its partnership with Visa
Nadia Omer added, “We are very proud to announce that in collaboration with Visa, a proud worldwide sponsor of the Olympic and Paralympic Games Paris 2024, , AirAsia MOVE is now part of the Visa Olympics Games Paris 2024 campaign! This groundbreaking partnership reiterates our commitment to facilitate accessible and seamless travel experiences for everyone who is planning to be there at the pinnacle of athletic excellence in Paris. Through our innovative platform, travelers can effortlessly plan, book, and manage their journeys to witness history unfold in the iconic city of Paris.”
Airasia MOVE to offer more seamless and rewarding payments experience with BigPay launching in Thailand
BigPay will be the exclusive wallet of AirAsia MOVE where customers can experience easy payments while enjoying extra airasia rewards and exclusive discounts. Customers can continue using their BigPay Platinum Visa Card when they travel to get competitive rates and great deals.
Stay updated with everything from the AirAsia MOVE by following Instagram @airasiamove.th & TikTok @airasiamove.th and Facebook @airasiamove.th for the latest updates. For a seamless and enhanced experience, download your AirAsia MOVE app from the Apple App Store, Google Play Store, or Huawei AppGallery.
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